We just received our spring delivery from a new line we are super happy to have at the store: Creative Growth for Everybody. The line of basic and graphic tee shirts and sweatshirts is a collaboration between Joel Knoerschild, the former creative director of KZO, Creative Growth Art Center and The NEWS showroom.
Creative Growth Art Center, located in Oakland, California is the oldest and largest non-profit visual arts center in the world, providing arts programs to adults with physical and mental disabilities. Creative Growth For Everybody utilizes artwork created by these adults on super-soft basics, and money immediatley goes back to the organization and the artists. In addition, each and every product is produced in the Los Angeles area. Creative Growth for Everybody is on the racks at some of the world’s greatest stores, including Barneys, Colette and Dover Street Market, and we’re honored to have the line at MORTAR.
We talked with Joel for a bit on the phone to get a better idea of his vision for the company. Check it out.

First of all, tell us a bit about how Creative Growth works.
Well I guess it all starts when I go up to Oakland with my scanner and hang out with the artists. There’s about 100 people there every day who have been around since the 70s, so I just start talking to them and pulling work that I like. Then I sit down with my team and discuss fabrics and designs and such. Everything about the line – from the art to the fabrics to the sewing and dyeing – is based in L.A. Supporting the local community is a big part of the line for us, especially with so many things moving offshore now. It’s really fun in comparison to the way KZO was, with everything taking place in Japan. I had to get on the plane and fly for 11 hours to address things like manufacturing issues – it’s much more hands on which I like.
What is Creative Growth all about for you personally?
For me, Creative Growth is essentially philanthropic fashion. There’s three ways that we give back to the Creative Growth Art Center. Once we pick an artwork money goes right to the artist, and then they get royalties on each item that we sell with that particular work on it. We also have products that we donate to the center that they then sell for 100% of the proceeds.
The story is so crucial, this is all about the people that it represents, people that are in need of something like this. They don’t create the art for the commerce aspect, they do it because they love it and it’s therapeutic. It’s so pure.

The Creative Growth Art Center in Oakland, Cali.
How did you get involved in the fashion industry?
Well, my parents have worked in the industry for a long time (they were founding partners at Billabong and Hurley) so I grew up going to factories in L.A. As a kid working for the family business, I got kind of pushed into it at a really young age. It sort of evolved into a brand called KZO that I did from 2006-2010. And then a few years into that I started Creative Growth.
So besides working on Creative Growth, what else are you working on right now?
I write for Slamxhype, which is a bit of a creative outlet. I just directed a movie in August which should be finished in the next couple of months. I’m shooting a pilot for a cooking show that’s very Bear Grylls esque – we do things like cut heads off chickens and dive for mussels, but we also show people how to actually cook with this stuff. I also play in a band called Barnacle with my friend Brett Westfall who does a bunch of stuff with Comme des Garcons.
What are you looking at for inspiration right now?
I’ve been trying to watch as many old movies as I can.

Joel eating Mongolian hot pot circa the KZO days...
So you have a long history with our own Luke Cosby. You guys worked together at KZO and still remain close friends. Any funny stories our customers should know about?
Luke’s first trip to Japan was awesome. I think he was more excited than his body could handle. The first day we got there he was fine. But the second day – I don’t know what he got – but for the rest of the trip he was completely sick and couldn’t get out of bed. And they were giving him all of these weird Japanese medicines and we had no idea what they were. It was very early in the line’s development, so it was a very budget trip. Not only was he sick, but he had to sleep on the ground a bunch. Our hotel room had only one room key which also operated the lights and the power, and someone took it so he was stuck with no lights and power while he was sick. Poor guy. But it was pretty funny…
I also did karaoke with Luke, Cecilia and Rob Lo (our man at wings+horns) last week in New York. Luke can sing, he has that whole Filipino / Manny Pacquiao thing working for him. Rob also stuck me with the bill, which sucked because he was drinking a lot…
Writer’s note: after finishing the interview, Joel and I chatted about the KZO x Master-Piece backpack which is simply the greatest backpack that has ever been created. Joel has one and I’m super jealous.

Writer’s note #2: I asked Luke to send me some pictures of Joel, but he said they were all too inappropriate.
Come in this weekend, purchase a Creative Growth t-shirt and get 25% off any full-priced item! Through Sunday only.